Women's watches, like handbags and necklaces, compliment your outfit and give a sense of identity and freedom to your wardrobe. No matter what the outfit the watch can say so much more: a business suit says I'm all business but the watch can say I enjoy life too. A nice evening gown is so much more elegant when accompanied by a diamond studded watch and more socially acceptable to slyly glance at your watch than to pull out your cell phone.